INVOcell: A Revolutionary Fertility Option for the LGBTQ+ Community

By  Dr. Sue Ellen Carpenter
Bloom Fertility
Atlanta’s Only INVOcenter

Sponsored Content | April 8, 2025

The dream of building a family should not be dictated by financial barriers. Yet, for many hopeful parents, the high cost of fertility treatments like in vitro fertilization (IVF) remains a significant obstacle. The recent executive order on IVF affordability has reignited national discussions about expanding access to reproductive care. While this move is a step in the right direction, more work needs to be done to ensure that fertility treatments are accessible to everyone, regardless of financial standing, relationship status, or background.

The High Cost of Fertility Care
Fertility treatments are often prohibitively expensive. A single cycle of IVF in the United States can cost anywhere from $12,000 to $25,000, not including medications or additional procedures. Many patients require multiple cycles to achieve a successful pregnancy, compounding the financial strain. Unfortunately, insurance coverage for fertility treatments remains limited, with many policies excluding or providing only partial coverage for assisted reproductive technologies (ART). This leaves many individuals and couples forced to pay out of pocket, delay treatment, or abandon their dreams of having children altogether.

A Step Toward Greater Accessibility
The recent executive order acknowledges the pressing need for affordability in fertility care. By advocating for increased insurance coverage and financial support for IVF, this policy shift has the potential to alleviate some of the economic burdens faced by aspiring parents. However, policy alone is not enough—healthcare providers, fertility centers, and innovators in reproductive medicine must also play a crucial role in reducing costs and expanding access.

Innovations in Affordable Fertility Treatment
One promising advancement in making fertility care more affordable is INVOcell, an innovative alternative to traditional IVF. INVOcell is a device that allows fertilization and early embryo development to occur within the patient’s body rather than in a laboratory incubator. This reduces the cost of lab procedures and makes the process more natural and accessible.

As Atlanta’s only INVOcenter, Bloom Fertility is already leading the way in making fertility treatment significantly more affordable—often at nearly half the cost of conventional IVF. By embracing cutting-edge, cost-effective technology like INVOcell, fertility centers can provide high-quality care while lowering financial barriers for patients.

Expanding Access Beyond Heterosexual Couples
Fertility treatment should be inclusive. LGBTQ+ couples, single parents by choice, and individuals facing medical infertility all deserve the same opportunity to build their families. Unfortunately, traditional fertility treatment models have historically been geared toward heterosexual couples, leaving many patients navigating additional financial and logistical hurdles. A commitment to affordability must also include ensuring that treatment options are welcoming and accessible to all people, regardless of their background or family structure.

The Role of Insurance and Employer Benefits
A crucial piece of the affordability puzzle lies in expanding insurance coverage for fertility treatments. Currently, only a handful of states mandate insurance coverage for IVF, leaving millions without financial assistance. Advocating for broader insurance mandates and encouraging employers to offer fertility benefits can significantly improve access to care. Companies that provide comprehensive fertility benefits not only support their employees’ family-building goals but also contribute to a more inclusive and supportive workplace.

Financial Assistance and Alternative Payment Options
For those facing out-of-pocket expenses, fertility clinics must provide transparent pricing and flexible financial solutions. Many clinics now offer payment plans, financing options, and grants to help patients manage the costs of treatment. Nonprofit organizations and advocacy groups also play an essential role in providing financial assistance to those in need.

Moving Forward: A Collective Effort
While the executive order proposes a study of IVF expense,  achieving true affordability in fertility treatment requires a collaborative effort. Fertility clinics, healthcare professionals, lawmakers, employers, and advocacy organizations must work together to eliminate financial barriers and create a system where anyone who dreams of having a child has the opportunity to do so.

At Bloom Fertility, we are committed to ensuring that family-building is not a privilege reserved for the few but a reality for all. By embracing innovative, cost-effective treatments and advocating for expanded insurance coverage and financial assistance, we can help make the dream of parenthood attainable for more individuals and couples.

Take Action Today
If you or someone you love is struggling to afford fertility care, know that there are options available. Advocate for expanded insurance coverage, explore innovative treatments like INVOcell, and seek out financial assistance programs that can help make your journey to parenthood a reality. If you’re ready to take the next step, contact Bloom Fertility today to learn more about our affordable treatment options and how we can support you in building your family.

Together, let’s create the future of fertility—one family at a time. www.hellobloomfertility.com